Gather around the hearth, kids! We will have a great time together today, playing around with ideas and understanding the difference between “meh” and “great” when it comes to blog articles. After all, we all want more traffic and engagement, and it seems the elusive blog post intro plays a massive part in the alchemy of content writing. At the end of this session, you will emerge with your backpacks full of fun blog introduction examples and tips, ready to adapt them to your awesome blogs and maybe conquer a slice of the Internet. So let’s start with an easy game: twenty questions! We’re joking; there are only two.
What is a Blog Introduction?
Before going into the details of blog post introductions, we have to remind everyone that you need to pay attention to the blog post’s title and meta description above all else, especially when you are a beginner blogger thirsty for organic traffic. As you probably know by now, it is not enough to create a blog and populate it with hot, intriguing, fun, or controversial topics; what you write about matters as much as how you write your articles.
So, going back to your blog post introduction, it is your elevator pitch. It is the selling strategy for the rest of your article. In the lack of a great introduction to hook readers, the engagement rates might not rise to your expectations, even if the information is excellent.
That’s it. As professional content writers know, those first one hundred (or less) words you write in the beginning can make it or break it for you. But here’s a kicker: some people blog about their lives, while others about technology or business. So the question becomes…
Do All Blogs Need an Introduction?
Yes! We don’t want to thicken the plot anymore at this point, so we will say it like it is. You need to adapt your blog post introduction to the type of blog you write and the audience you have. Sometimes, a blog introduction can take the shape of only one phrase. Other times, you need to write an entire paragraph, as we usually do. The other thing about death and taxes is that all blog posts need a catchy introduction to determine people to make that journey with you until the end.
How to Write a Blog Intro: Examples and Tips
Now, this is a suspenseful twist, isn’t it? Luckily, we have a few blog introduction examples, tips, and best practices for you to consider!
1. Tease the topic of your article but don’t give it all away
Would you read a book spoiling the end on the first page? Sometimes, it is less about the destination than the journey, but the stakes should be high. First, you should create a little mystery for your readers, engage them in a story, and invite them to accompany you on this journey. Then, they might learn something new at its end, bask in a positive feeling, be curious about a specific topic, etc.
Suppose you build a business website; in this case, your articles address young entrepreneurs, freelancers, professionals, other businesses like yours, etc. How do you tease a topic without giving it all away?
EXAMPLE: Do you watch other companies nailing it at social media advertising while your campaigns look like a hamster on a wheel, going fast but nowhere?
The article coming next after this introduction will probably talk about new trends in SM advertising, targeting strategies, campaigns that work, etc. The good thing about this blog post introduction is that it teases the subject while doing a few more other things:
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It uses a metaphor, setting the tone and compelling the audience to go further to see how you continue;
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It asks a question, which is great because now readers want the answer to it;
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The introduction sets familiar places and issues for many solo entrepreneurs and startups: how does one succeed in social media advertising these days without burning budgets while going exactly nowhere?
2. Get personal, but not too salesy
If great blogs and bloggers have something in common, that something is that they treat audiences as close friends. And what do friends do when they meet? They talk about their problems, share their pain points, have fun, share ideas, and make plans. So, as we advance with our business blog introduction examples, let’s see how you can put your virtual friends on the same page to spark a conversation:
EXAMPLE: We need one breakthrough, just one small breakthrough, and we can boost our businesses like no other!
Your blog post could get personal, sharing your story about the tributes and tribulations in building a successful business in the last years. It can also be a how-to guide on business development, a rehash of what marketing can do for a business or a serious case study about how a company achieved success against all odds. However, the introduction puts the readers in a familiar place: yes, at some point or another, we all thought that we only needed THAT BIG IDEA to make it.
3. Spark some controversy, but don’t overdo it
This world has enough controversy as it is, but it doesn’t mean you cannot treat controversial topics with respect, very well-done homework, and a significant dose of reason. You can be a bit dramatic in introducing your blog post, but make sure you deliver on the drama. At the end of your hot article, people should ask more questions, argue on the theme, and develop actionable solutions, not turn into the insult fest you usually witness on social media. Clickbait is a no-no.
EXAMPLE: The World Economic Forum lists “analytical thinking and innovation” as top hiring skills for 2025. So how hard is it for you to find the right people for the right jobs now?
Such an introduction does spark debate among CEOs, entrepreneurs, and freelancers who have issues hiring talented people or finding the right jobs for their skills.
In the context of a global talent shortage – an actual statistical fact – matching employers with the right employees is more complicated than ever. Throw in some stats about the current educational system and how it prepares the young generation for the jobs of tomorrow, and you have a full-blown controversy on your blog.'
This introduction touches on other blog introduction tips and tricks:
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Start with a well-known fact or a statistic and build around it;
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Begin your blog post with a quote and engage people in a conversation;
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Ask questions.
Sparking conflict, controversy, and debate is probably one of the best ways to achieve and maintain user engagement. Just don’t promise them you will reveal a super-secret that will change their lives only to write how you bought a losing lottery ticket. Take this advice to heart whether you create a business blog, write lifestyle articles, debate politics, economics, fashion, celebrities, etc.
More Blog Introduction Examples and Tips to Consider
Whether you write about cooking, digital marketing, or makeup, the principles are the same. Once you have created a blog – as an independent online asset or part of a company’s website – you have to deliver on your promise of great content.
However, since you have to compete against bigger, more experienced, and more authoritative blogs out there, your title, introduction, body, and conclusion have to stand out from the crowd. Since today’s topic is about blog introduction examples and tips, let’s see some more:
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If your article’s point goes against a commonly shared belief, practice, or opinion, make a stand, argue it, and let readers discover why you swim against the current.
EXAMPLE: Specialists agree that this marketing tool seems to be the knight in shining armor we were all waiting for to save us. But is it? Some numbers beg to differ, and I don’t believe we can ignore them.
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Those who are good at storytelling prefer starting with a story, with some threads and loops they tie and close at the end.
EXAMPLE: A few years ago, some brave men and women set on a quest to unravel the mysteries of AI-based marketing. Now, they resurfaced, and their conclusions are something to reckon with. This is their story.
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Another excellent way to spark curiosity and controversy is to use the “What if” introduction, Steve Jobs-style.
EXAMPLE: What if you could use a household device to create food, resources, and even transplant organs? The 3D printer might be our answer to life, the universe, and everything.
The idea is to offer your users a clear “why” for them to keep reading your article. Be friendly, keep them close, make them scratch their heads in wonder, ruffle some feathers if you have to, and always be genuine.
You can get your inspiration from many blog introduction examples you read every day. However, if you have a couple of bloggers you love, read their articles with a more critical eye: how do they write their introductions? How do they hook you to stay till the end? Can you top them and write even more engaging introductions?
Blog Introduction Examples to Avoid
Now that we saw a couple of do’s when it comes to blog post introductions, let’s see some don’ts! First, here are some ideas that make blog introductions “meh.”
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You are tooting your own horn. “We are great. We are the only ones who can deliver X to you. You want this product now” type of introduction. Nobody likes when others brag, especially if the bragging object is mundane.
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The intro is all about clickbait and circus announcements. “Read this article to get rich or learn X secret. The content will shock you, amaze you, and change your life. You will not believe what you see. Nobody in the world, but you, will have this information.” Just don’t.
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Your punchlines kill your jokes. If your opening is about two chatbots entering a bar, you’d better have a fantastic article, not a dry, nobody-cares-about guide on using some random app.
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You promise things that you cannot deliver. If your introduction tells people, they will learn about some novel and straight-out-of-sci-fi-movies techniques to jump-start their career, don’t reheat the same soup other experts in the field have already cooked and sold.
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The intro is an excuse for petty-pressuring the audience. “Our readers are smarter than their readers, and if you don’t do what we say you should do, it means you are not smart, and you will be a failure” – and what they have to do is set up a company email.
Granted, these examples were extreme to some extent; still, you get our point: always deliver on your elevator pitch, don’t engage in topics you cannot handle at a stellar level, and disappoint people by creating false expectations.
We hope you enjoyed our blog introduction examples and tips. And we sure hope we rose to your expectations with this article. But we admit we’re not perfect, and everyone has infinite opportunities to learn and grow! So not, it is your time to shine! Set up your blog and deliver awesome, engaging content!