Design assets
& guidelines

Logotype

The logo is available in different formats and variations (black and white). Make sure not to tweak or adjust the logo before using it.

The file also contains an additional brand element which is prohibited from being used as a logo.

Download file >

Color

Use the following color palette to convey the balance and identity of the brand. Our color system is extreme flexible, yet some minor constraints are necessary.

Main color: #3168d6

80%

30%

10%

Neutrals: #000000

80%

30%

10%

Secondary colors: #0b4cf6

#67dcff

#00edb3

Secondary colors: #fd1065

#feb691

#ff7f00

Typeface

Helvetica Neue is our typeface.

It comes in 3 styles.

Check out our designer tools for some more cool stuff.

Helvetica Neue

35 thin

45 light

65 Medium

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when paid annually

50 product limit
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Inventory tracking
E-goods
E-goods max size - 100MB
Discount coupons
Product SEO
Sell products on Facebook
Sell products on Instagram
App marketplace (white-label ready apps)
CSV export for order data
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when paid annually

1000 product limit
10000 categories
Automatic abondoned cart recovery
Multilingual store
Inventory tracking
E-goods
E-goods max size - 1024MB
Automatic tax calculations for US, Canada, UK, EU, Australia New Zealand
Discount coupons
Product SEO
Sell products on Facebook
Sell products on Instagram
Selling on Amazon (via third party app)
Store management app for IOS
Store management app for Android
App marketplace (white-label ready apps)
CSV export for order data
CSV export for customer data

Unlimited

$69/month

when paid annually

7000 product limit
10000 categories
Automatic abondoned cart recovery
Multilingual store
Inventory tracking
E-goods
E-goods max size - 10240MB
Automatic tax calculations for US, Canada, UK, EU, Australia New Zealand
Discount coupons
Product SEO
Sell products on Facebook
Sell products on Instagram
Selling on Amazon (via third party app)
Store management app for IOS
Store management app for Android
App marketplace (white-label ready apps)
CSV export for order data
CSV export for customer data