Finally, a good subject and good content need to have a cherry on top, right? That cherry is your email call-to-action, a very important element which will lead to your final step - purchase or a contact form, for example. This is the final action you want your reader to perform in order to become your customer.
Some of the best CTAs include urgency for something to be done, for example “Get X before this offer expires”, “Start now”, “Call us today”, “Get your free trial here” etc. When deciding on your CTAs, here are some guidelines that might help you: