Web Marketing Guide [Beginner Friendly]

The Definite Website Marketing guide is exactly what its name says - a powerful guide for website marketing. No matter how beautiful your website is, if it doesn't help you in achieving your goals there's not much use of it.


This web marketing guide is a beginner-friendly and easy-to-follow guide that will help you master the basics of online marketing channels and teach you how to promote your website. If you want to boost your online visibility and overall sale goals, this guide is the perfect ingredient for your marketing strategy.

If you still don’t have a website or you are looking to create new and exciting one, you should first check out our website builder and explore all the possibilities it offers. Not to spoil all the details, but benefits of creating website with Ucraft include: drag and drop interface, responsive templates, designer tools, advanced ecommerce platform, widely used integrations and much more.


This guide is created to help small business owners, entrepreneurs, marketing managers, marketing enthusiasts and anyone interested in expanding their online marketing knowledge.

Our marketing specialists provided tips and poured out all their knowledge and experience into this guide to help you plan your online marketing strategy and implement each action in order to achieve the goal you set.


If you are reading the guide for the first time, we strongly suggest you go slowly through each chapter. Since Search Engine Optimization is the most important channel, you need to understand its power and leverage it. After that, you are ready to boost your visibility with Social Media and PPC campaigns. In addition, you can always rely on Email marketing and Quora.

Once you have read everything thoroughly, you can re-visit each chapter to gain a much better understanding of a specific topic. The guide consists of individual guides you can use every time you plan a strategy for your chosen online marketing channel.

Learn, create, achieve!



Chapter 1: Search Engine Optimization (SEO)

Once your website is ready, you have to make sure it is visible in search results to potential visitors. In order to ensure the highest rankings, you have to pay attention to search engine optimization (SEO). In fact, 4 out of 5 marketers start their online marketing campaigns with an SEO strategy that is mainly based on on-page and off-page tactics.

Earning top search rankings is the key to nailing your online business. Befriend Google with our easy-to-follow guide and tips from proven SEO experts.

Chapter 2: Social Media Marketing (SMM)

Social media marketing (SMM) is a form of Internet marketing based on using social networks as a channel for reaching a target audience. All you need is a clear goal you want to achieve, social media that will help you achieve it and a good overview of an investment you can make at this stage.

In this guide, we are sharing our extensive knowledge and tips that will help you understand social media marketing and rock your first social media campaign. Our experts will teach you how to create Facebook campaigns, boost your photos on Instagram and target other businesses via LinkedIn marketing, just to name a few.

Chapter 3: PPC Marketing

No matter which way you go in online marketing, at some point you will have to give an answer to the "To pay or not to pay" question. Paid campaigns (also called Pay-Per-Click or PPC campaigns) are Internet models of paid advertising used to direct traffic to a specific website, blog, landing page etc. In other words, PPC campaigns are sponsored campaigns conducted in order to get a lot of reactions in a short period of time.

Knowing when, where and how much to invest is a secret weapon of marketing experts. That said, we are here to help you learn and master PPC advertising.

Chapter 4: Content Marketing

93% of online marketers base their web marketing on content marketing - a part of online marketing focused on creating, publishing and promoting content in order to achieve specific business goals. The main reason why marketers all over the world choose content marketing is very simple - it enhances their search engine visibility.

In this chapter, we will help you understand the power of content marketing. Once you learn how a word can impact a decision-maker, you will be ready to use your new tool to target any other marketing channel, with or without advertising.

Chapter 5: Email Marketing

Despite being more than 40 years old, emails are still popular. Experienced marketers and business owners recognize the importance of using one of the oldest ways of online communication in building their community and lead lists. Business email marketing has several benefits people consider when trying to answer if this channel of online marketing is suitable for their business needs: low costs, good analytics, friendly and easy-to-use dashboards, direct targeting etc.

Dive into email marketing with tried-and-tested tips from our marketing experts. Learn, plan, create and earn with email campaigns.

Chapter 6: Quora Marketing

Want to achieve better results in the long run? That's where Quora marketing comes into play. Although the platform values new answers, it places a heavy emphasis on quality. After you master content creation, Quora is going to be your second best place for content (your website is still No.1).

Use Quora to build a buzz around your website and stimulate discussion about the product/service you offer. Get started with Quora marketing today. Everything you need to know is waiting for you in this chapter.