Think of it as a search engine for visuals, because this is where people look for inspiration. This is an important platform for lifestyle industries to establish a presence. So, if your potential clients are using Pinterest, it is imperative you are, too!
How do people use Pinterest?
This is not a platform to be political or otherwise controversial: “People spend their time on Pinterest to organize different design and cooking projects, also to feel positive and optimistic about the future” says Pinterest Co-Founder Evan Sharp.