Web Marketing Guide [Beginner-Friendly Introduction]

This comprehensive, beginner-friendly Web Marketing Guide is brought to you by the Ucraft Marketing Team. It is meant for anyone who wants to achieve sustainable goals in their business and get a head start with their website marketing.


This web marketing guide is a beginner-friendly, easy-to-follow blueprint of modern digital marketing. It will help you master the basics of online marketing, get a hang of different social media channels and teach you how to boost your online visibility and achieve your sales goals. 

If you still don’t have a website or you are looking to create a new exciting project, we highly recommend checking out our website builder with a drag and drop interface, mobile-friendly designer templates, an inbuilt E-commerce platform to sell online, popular integrations for lead generation and much more.


Entrepreneurs, marketing managers, marketing enthusiasts, small business owners, freelancers and anyone interested in expanding their online marketing knowledge. Our marketing specialists teamed up to provide tips and share their experience here to help you successfully plan your online marketing strategy according to contemporary trends. 


Chapter 1: Search Engine Optimization (SEO)

Once your website is ready, you need to make sure it is visible to potential visitors in search results. To achieve the highest rankings, you should pay attention to search engine optimization (SEO). In fact, 4 out of 5 marketers start their online marketing campaigns with an SEO strategy that is mainly based on on-page and off-page tactics. Earning top search rankings is the key to nailing your online presence. Befriend Google with our easy-to-follow guide and proven tips from SEO experts.

Chapter 2: Social Media Marketing (SMM)

Social media marketing (SMM) is a form of Internet marketing based on using social networks as a channel for reaching your target audience. All you need is a clear goal, social channels that will help you achieve it and a good overview of an investment you can make at this stage. In this guide you will find tips that will help you understand social media marketing and rock your first social media campaign. Our SMM gurus will teach you how to create Facebook campaigns, boost your photos on Instagram and target other businesses via LinkedIn marketing, just to name a few.

Chapter 3: PPC Marketing

Paid campaigns (also called Pay-Per-Click or PPC campaigns) are Internet models of paid advertising used to direct traffic to a specific website, blog, landing page, etc. In other words, PPC campaigns are sponsored campaigns meant to get a lot of reactions in a short period of time. Knowing when, where and how much to invest is a secret weapon of marketing experts. Find how to  ster PPC advertising in this chapter.

Chapter 4: Content Marketing

93% of online marketers base their web marketing on content marketing - a part of online marketing focused on creating, publishing and promoting content in order to achieve specific business goals. The main reason why marketers all over the world choose content marketing is very simple - it enhances their search engine visibility. In this chapter, we will help you understand the power of the content you share. 

Chapter 5: Email Marketing

Emails are more than 40 years old, but they are still popular. Experienced marketers and business owners recognize the importance of using one of the oldest ways of online communication in building their community and lead lists. A few things for you to consider if you still have doubts whether this channel of online marketing is suitable for your business needs: low costs, useful analytics, friendly and easy-to-use dashboards, direct targeting, etc. Dive into email marketing with tried-and-tested tips from our marketing experts. Learn, plan, create and earn with email campaigns.

Chapter 6: Crowd Marketing

Crowd marketing is aimed at increasing sales or interest in your business through involving a large number of relevant users. This marketing technique is especially useful if you are on a low budget. Crowd marketing provides an opportunity for you to be able to narrate the story of your business and engage in a larger conversation with real people on different social platforms. Facebook Groups, Quora, Reddit are among the most popular crowd marketing platforms. Everything you need to know about crowd marketing and how to make it work for your business is waiting for you in this chapter.

Last Updated: 25/01/2019