The team at ucraft are a family, maybe not held together by blood, but certainly by a devotion to the ucraft project. Even when tensions are high, and pens are being stolen left and right, there’s a deep-seeded love and respect there that keeps the team strong. We don’t conform to a traditional hierarchical structure. In our workplace, there is no boss. We are not a company as such. We are a team of passionate creatives who believe genuinely in what we do. Sure, we have a leader to keep us motivated, but everyone is equal, and everyone’s role is valued just as much as the next.
This kind of system or ‘anti-system’ works effortlessly for us because it reflects who we are as people; relaxed, creative and happy. Does that make us the hippies of tech? Maybe, but we’re OK with that title. We don’t believe that work and life should be two separate entities. When we’re at ucraft, we’re living what we set out to achieve. And that doesn’t feel much like work at all-at least not when the coffee machine works.
Our hope is that people experience ucraft in the same we experience it as creators. ucraft offers a practical solution to ordinary people who want to host their ideas online. But we want it to be more than a functional solution. We want the experience to be as fun and creatively fulfilling as it is quick and simple to use. While it is all peace, love, and music most days, we’re only human at the end of the day. And stress and frustration do rear their ugly head from time to time. Anyone who’s ever battered on a frozen keyboard, or waited over 2 seconds for a page to load (that’s half a century in tech years) can understand this. But we don’t let it affect us too negatively. Usually, we just take our Macs for a walk in Mother Nature, maybe say a little prayer and then come back to the office with a lighter head and fresh inspiration.
We love mother earth and nature, we love music and colors and we do love our God.