All About Marketing

How to Make Your Website Your Most Valuable Asset
In today’s digital world, your online presence is in many ways already one of the most important aspects of your business. To help you make the transition from having a website that supports your business to having a website that drives you forward, consider implementing some of the following aspects into your digital strategy.
18 May 2018
Content Marketing 101: The Beginner’s Guide to Success (Part 2)
Since we have you here and the title made you click for more, we can say for sure that you’re down to improve your marketing strategy and that’s definitely a wise decision. Want to find out about writer's block and how to overcome it, search engine optimization and it's importance regarding your content, promotion and how you can measure success? Let’s dive in.
14 May 2018
Content Marketing 101: The Beginner’s Guide to Success (Part 1)
When thinking about the one thing that is crucial to the success of any business this is what comes to mind: the bond between the company and its customers. I say this because it’s not something one can buy: it’s deeply emotional and honest. But it turns out that you don’t have to flip over your head to get that special connection with your clients anymore: content marketing has been the answer all along.
11 May 2018
How to Get in Touch with Industry Influencers
In every industry, let it be technology, nutrition or even fashion, there are people who’s opinion does matter. They have widely read blogs, huge social media followings and more. And they have the ability to influence their followers with their words: in other words, it’s all about trust. Now, if you want to boost your traffic, increase sales or anything else, one great marketing technique is influencer marketing.
30 April 2018
How the World of Digital Marketing is Evolving in 2018
Now that 2018 is in full-swing, it’s a good time to take a look into the modern-day landscape of digital marketing to see what exactly is taking place. As the year changes, so do the expectations of businesses, search engines and, most importantly, the customers. Let's dive into the latest trends and developments that are going on in the digital marketing world, so you can move one step ahead of your competition this year.
23 April 2018
5 Ways Small Businesses Benefit from Survey Research Analytics
Surveys have become a key tool on the belt of online marketing experts over the past decade. The Internet has made it very easy for companies to survey their prospective customers. And you know what? There is no reason why you shouldn’t take advantage of this. And here is why.
19 April 2018
How to Set Yourself Up for Success by Creating a Strong Brand
One of the greatest assets you can have as a business is owning a strong brand. If your customers can instantly recognise you, sometimes simply just through your logo or brand colours, you know that your customers are thinking about you and you might most likely be their go-to business when it comes to products or services. Today, we’re going to delve into the world of branding to find out what makes a strong brand and how you can apply this logic to your business.
16 April 2018
How Important Psychology Is for Your Marketing Campaign
Human minds are not designed to look everything through numbers or even to constantly compare features. This is what allows for a phenomenon like an impulse buying or brand loyalty to exist. Needless to say, these two are counted amongst the strongest weapons of startups and SMBs in their eternal struggle against their much larger competitors. All of this is made possible through the use of psychology in marketing. Here are a few more things you should know about this.
09 April 2018

Besides delivering valuable content on various subjects, Ucraft is primarily a drag and drop website builder. Our goal is to bring you an easy-to-use solution that will enable you to create beautiful websites, regardless of your previous experience.