Social Media Marketing Myths Debunked
Written by Vartika Kashyap
11 May 2017
Have you been using social media for your business benefit? You might be using it as a strategy that will work for you and your business. Companies have an official presence on social media sites like Facebook and LinkedIn and have invested much in it. But many are not being paid off enough by the investment made?
In the past few years, the evolution of social media has surprised all of us! Social media marketing has come a long way and is stimulating several misconceptions. Like any other marketing strategy, social media requires a lot of research and hard work. So, for certain companies, it fails to be the magic solution for instant higher visibility.
However, over the years, there have been cases of marketing failure over social media because of wrong perceptions. Let’s reveal the social media marketing myths that have been in existence over the years.
Social media is sufficient for brand reputation
Social media helps boost your business and related products by ensuring first-hand customer service. For the success of your business, you need to directly interact with your target audience. Apart from being active on social media, you need other platforms for marketing like outdoor campaigns and exhibitions. In addition, you need to ensure safe branding of your business.
A great brand logo and tagline is also a big part of brand building. Make sure you concisely pick a brand message to tell audience who you are, what you offer and why it’s important for your customers.
Free Free Free
You think social media marketing is FREE? Even though you are not required to spend money to set up a business account with social media platforms like Facebook, Twitter etc., you surely need to invest a lot of time in it. And time is money. Do the research, read the ongoing methods being incorporated and find out unique strategies to get popular. And all this involves a lot of hours to get the best results.
You may have noticed a drop in the number of people who interact with your organic posts. The decline happened due to too much content being published on Facebook, thus increasing the competition. Do not worry, you can change this by putting money behind your post, that is, you can boost your post by going for paid advertising on Facebook. If you are not satisfied with the results of organic marketing, then this surely is going to give you the desired results.
And the audience will follow you
Create great content and the audience will follow you. Is that enough? No, they won’t come naturally unless you promote yourself well. Definitely, high-quality content would do wonders, but you need to promote the content for the audience to see it.
Promotion is an important part of the success of content marketing. Successful content marketers obtain rewards by trying out different techniques to promote their content. Share/promote your content until it finds its audience. Moreover, there are tools that will make content sharing easier and more effective as well as solve your social media marketing problems. A social media sharing button on your website or blog will further let your audience share your content on their social networks. And that’s how the whole chain will start.
#Hashtags will do it all
Hashtags are the new trend, and all the social media platforms are flooded with them. However, they are just not enough to turn your dreams into reality. They play a good role in joining together common conversation threads, but flooding a sentence with hashtags will make it look unusual.
Too many hashtags in a post will spoil it, as they will distract the audience from the true message and can make your post look like spam. On Instagram, posts with several hashtags receive the highest interaction; however, on Facebook, posts without a hashtag perform better than those with a hashtag.
Crazy for “likes” and “followers”
For the success of your company, you definitely need to earn a value higher than your costs. Marketers try to prove everything with numbers and relate it to the company’s success. Do not think that the number of likes you have is the number of people who actually “like” your brand.
It is actually quite lame to buy Facebook likes in order to outrank your competitors. Do not trick your audience with a big number of likes on your page and a very few likes on your posts - your brand may lose credibility. Moreover, do you think your “followers” read all the stuff you publish? Maybe you have attracted fake followers and those may be damaging your position in the news feed. They won’t even engage with your content, and your news visibility may get hurt. Keep in mind the quality of your audience, not just the quantity.
Oh, how dumb Google+ is
So, you think Google+ is dumb? Do not ignore its usefulness. The posts on Google+ are getting indexed in the SERPs, and the clicks are being improved by showing author’s profile next to those results. Your activity on Google+ will increase search rankings even if you don’t see a lot of engagement. In addition, it also plays a vital role in SEO, as the first link that is added on your Google+ page is a DoFollow link, which is a core building block of SEO. This link passes link juice to the website you share, which is also an important search engine ranking factor.
Do not care about negative reviews
If you are doing well on social media, your target audience will give you feedback after availing your services. When it comes to reviewing, you are probably going to get both praise and criticism.
Satisfied customers will endorse you, and unsatisfied customers will condemn you. You can’t ignore negative feedback, it is your duty to go through each and every comment. It will consume your time, but it will also make a positive impact on your customers.
No oldies on social media
These days, social media is not just used by millennials. One of the biggest myths is that the Gen Z is the only user of social media. Users of all ages are active on social media, and about 40% of Facebook users are over the age of 35 and active. So, if you think the social media audience is not a part of your target audience, you are wrong.
Social media is a powerful platform to infuse success into your business. It is always required to know the truth rather than suffering the consequences of fallacy. You aren’t falling behind - there’s still time to learn how to better manage social media. Do not give up, social media marketing will give you various opportunities to make the change!
Vartika Kashyap is a seasoned marketing professional and an expert in digital marketing and entrepreneurship. She’s been featured among LinkedIn’s Top Voices for the year 2016. She currently runs the marketing team at ProofHub — a project management software for teams of all sizes. Connect with Vartika on LinkedIn, Medium and Twitter.