To perform well on Google Search Engine Result Page (or SERP) it’s wise to install the free Google software, Google Webmaster tools. While Google Analytics concerns itself with the marketing side of your website performance, webmaster tools helps you identify technical glitches as they arise. To install, you must first set up a Google account and sign in to verify the website is in fact yours. These official guidelines go into greater detail about the technical, design, and content rules to follow once your account has been set up.
A sitemap is a file you create for Google with every page of your site organized. What this does is allows google to crawl through your content so it can quickly scan to see if you have uploaded any new content. If you have a large or complicated site, it can be harder for Google to find each page URL so it becomes harder for your users to find your newly uploaded content. It’s also beneficial for new sites that don’t have many other websites linking to their site yet. (Googlebot crawls the web following one link to another.)
When it comes to uploading content to your site, it’s not a case of quality over quantity so much as it is providing quality AND quantity. Having regularly updated content is important. It tells Google you’re still alive. Running a blog with fresh content is the easiest way to do this. Having a unique perspective on a tired subject can differentiate your content that of your competitors.
4. Use Keywords with Caution
Filling a page with a long list of keywords in a conspicuous attempt to rise up the Google ranks will only get you penalized, making it harder to become a visible presence online. Using a keyword 2-3 times in the course of a blog post is enough. It’s also an idea to consider long-tail keywords rather than highly competitive one or two word phrases.
5. Avoid Duplicating Content
Focus on making original information and media-rich content that helps or entertains your users and don’t forget to leverage social media to spread your content around the internet. While duplicating content is invariably bad, recycling content by creating updated versions of old blogs can benefit your users and therefore won’t harm your standing on the search engines.
6. Meta Title/ Meta Desription
Meta Titles/ Meta descriptions are important to keep in mind. Every page needs a unique title and description. Don’t use the same titles for multiple pages as it could indicate to Google that the content is same.
7. Put Words to Images
There are a few reasons you should write clear descriptions of your images for Google. One is that it helps people who are visually impaired and those with low bandwidth connections for whom the image will not appear. Another is that it gives Google the information it needs to determine the best images to show users when they search on Google. Every video and picture needs alt-text. The more accurate the description, the better. But just be careful not to stuff your alt text with keywords or you could risk a penalty.
8. Keep Navigation Clear
Navigation buttons should always be easy to identify and consistent on every page. Too many tabs will make the page seemed cluttered to the point of hampering readability. People read from left to right. CTA buttons should be placed on the right side of the page.