In the early days of Digital Impact, we used the Skyscraper Technique to help push our content ahead of our competitors and get it seen by our target market.
The Skyscraper Technique is absurdly simple and can be broken down into three simple steps.
Step one: Identify existing link-worthy content.
Step two: Make it better.
Step three: Pitch your improved content to the existing linkers.
Our biggest and best success came with one of our first articles called The Ultimate List of Free Stock Photography Sites. Here’s how we built a blog that has attracted tens of thousands of readers over the past year.
After a bit of research, we recognized that top ranked articles for free stock photos were all high-performing link magnets, attracting tens or hundreds of links from really decent websites. However, they were all fairly short articles, featuring no more than 20 or so entries.
We knew we could do better.
Working through all the top articles, we selected the best existing photo sites and complemented that list with research of our own. After two solid days, we had a list of over 40 websites, double that of any article on the first page.
Next, we ran backlink checks for all the highest ranked articles, giving several hundred potential links for our article.
Finally, using a CRM we sent out personalized emails to each of those potential linkers, pitching our content as an improved alternative to what they were already linking to.
The result? High-quality links to our new blog, helping boost its visibility and bring new users to our website. Author Bio:
A digital copywriter and content creator, David is the backbone of Digital Impact’s marketing campaigns. With over five years’ experience writing for clients across a myriad of industries, he has developed the necessary skills to craft effective copy and content for any client. www.digitalimpact.co.uk