Mobile App Or Mobile Website: Which One Wins The Race?

Mobile app or Mobile website can always be a topic of a heated discussion. There are some people who feel that they do not need a mobile app. All they need is a website that looks great on mobile devices. Mobile apps serve benefits that a website cannot offer. Which one is right? Find out here.

Mobile app or Mobile website can always be a topic of a heated discussion. There are some people who feel that they do not need a mobile app. All they need is a website that looks great on mobile devices. Mobile apps serve benefits that a website cannot offer. Which one is right?

Everyone aims for a responsive website that looks great on mobile. It is quite easy to get a responsive design on mobile. People will definitely view your website on their devices and as a trustworthy business, you need to support that. Having a responsive website is a necessity, but is it also important to have a mobile app? Or vice versa, is a mobile app better than a mobile website?

Let’s discover whether a mobile app or a mobile website is beneficial for your business.

mobile app or mobile website

Mobile App VS Mobile Website: User Preferences

Have you ever wondered why consumers spend so much time using apps? This is because consumers prefer mobile apps over the websites. This happens due to user experience, speed, extra functionality, and special features. Compared to other businesses, mobile apps are launched mostly in retail and eCommerce after news-apps. According to a survey, it has been estimated that 61% of millennials embrace in-app shopping with the maximum number of downloaded retail mobile apps. Users switch to the mobile app for better user experience and speed.

Mobile App VS Mobile Website: Conversions

How do mobile apps perform compared to the other channels within eCommerce? A research done by Criteo shows that mobile apps close the deal with consumers. People view 4.2 times more products per session within the mobile app as compared to the mobile website. Mobile apps also push a number of people down the purchase funnel with an increased conversion rate as compared to the mobile websites.

Mobile apps perform better than mobile websites because purchasing via the mobile website can be a stressful experience. Shopping cart abandonment rates on mobile websites are much higher than on mobile apps. One of the reasons is that customers get annoyed and abandon the shopping cart whenever they have to fill out their checkout. Mobile apps solve this problem by saving the user’s data.

mobile app or mobile website

Mobile Apps VS Mobile Websites: Usage

70% of users own smartphones and 50% of them own tablets. So, in small-sized mobile devices are responsible for 70% of the digital traffic. According to the research from Marketing Chart, it has been estimated that 90% of the time users spend is on mobile apps.

Why a Mobile app is better than a mobile website?

Personalization includes a tailored communication to users on the basis of their interests, usage, location and behavior. Mobile apps offer users a more personalized experience.

They allow users to set up their preferences at the beginning, based on which users are provided with the customized content. Apps can also track user engagement and offer custom updates to the users. They also identify the location of users in real time to offer geography-specific content. Personalization also improves conversion rates of businesses.

Freedom in design

Mobile apps rely a lot on browsers to perform the most of elementary functions. They make use of browser features like “back”, “refresh” and “address bar” to function. However, a mobile app does not have any of these restrictions. They make use of gestures to deliver innovative functionality that can help users perform a task better. Mobile app allows users to move to the next or previous steps using the swipe gesture.

Customer engagement

Mobile apps operate via their own interface environment which allows users to become immersed in the mobile experience. They pinpoint the problematic areas and make it easier for users to achieve their desired goal.

Advantages of Mobile Websites

Brand visibility

Mobile-optimized websites rank higher on search engine pages than the websites that are not. Businesses with mobile-friendly websites are more likely to rank better, resulting in greater brand visibility and higher traffic.

Greater audience reach

A mobile website is easily accessible across platforms and can be easily shared. In terms of search engines, it has a greater reach potential than a mobile app that has to be either searched and downloaded in Google Play Store or Apple’s store.

QR Codes

One of the major advantages of having a mobile website is the freedom to amalgamate both print and mobile marketing strategies. This opens up for an increased opportunity to connect with potential customers. QR or Quick Response codes are box-shaped codes that appear on materials like food packages, postcards, fliers, mailers, etc. Mobile users can scan these codes which immediately takes them to your website to avail of a special offer.

Choosing between Mobile App or Mobile Website

mobile app or mobile website

When you are targeting a niche segment

When you are targeting a niche segment, it is advisable to use a mobile app. This is because you know your target audience segment and the user behavior. By choosing mobile apps, you can offer customers a personalized experience for accessing services via mobile apps.

When you have a great brand recall in the market

If your brand is quite popular and your website is getting a huge amount of traffic, it is better to opt for mobile app. Your customers know you pretty well so they won’t think twice before going to the app store and installing the application. Mobile apps that are popular with the consumers can easily be accessed with just a tap of one figure whereas the same experience may not be provided when surfing a mobile website.

When you target the masses

What if you wish to target a mass market and measure traffic from a search engine for your business, then you should opt for a mobile website. This way, you can divert traffic from advertising campaigns and search engines to the mobile website’s landing page.

When you are new in the market

If you are a startup and want to make your presence in the mobile segment, it is better to start off with a mobile website. Mobile websites work on all types of mobile phones as compared to a mobile app that has to be created differently for all mobile platforms. A website created for a system loads well using HTML5. It is an economical way for startup businesses.

mobile app or mobile website

Ending Notes

With these points discussed above, you will easily be able to understand whether you need a mobile app or a mobile website for your business. A mobile experience is definitely recommended seeing the increasing number of users. If you do not have one, it is recommended to opt for one right away. Head over and create a website taking into account the mobile version. Let’s say when you create your business website with Ucraft, you will automatically get a responsive design for mobile. What are you waiting for?



Author bio: Jacob Colleen is an experienced mobile app developer employed at Webby Central, a renowned mobile and web development company. Till date, he has delivered many successful projects that are recognized globally. His write-ups include a reflection of his thoughts and expertise in a particular domain.

14.03.2019

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