How to Make Your Own Website
Written by Marianna Martirosyan
09 March 2018
Every business needs a website. That’s a given. Fortunately, you don’t have to know how to code, nor do you have to hire a web developer to build your website for you. Instead, you can create your own website by using a DIY website builder. While this process isn’t difficult or complicated, it’s not instantaneous, so be prepared for it to take some time. Below is the list of steps you need to follow before potential customers can find your company online.
Choose a Website Builder
It’s a good idea to choose a website builder first, because there’s a chance you can skip one or more of the other steps below, depending on which provider you go with. When you build your own website, you want the process to be as easy as possible. Instead of spending days or weeks setting up a WordPress site with all the right plugins, you can have your site up and running within a few hours with a website builder.
At this point, you’ll need to decide how extensive of a site you want. For example, you could build a landing page to be used for a specific marketing campaign. On the other end of the spectrum, you may want to set up a full ecommerce site. It’s important to ensure that your chosen website builder lets you design the type of site you envision.
Get a Domain Name
Your website must have a unique domain name. The domain name is the website address you’ll give to people so they can look at your website. It’s a good idea to choose a domain name that’s relevant to your company or industry. It could be your company’s name, a product you sell, or a catchphrase. Short domain names are great, but it’s even more important that people can spell it. Unusual names may not be ideal, unless that’s also the name of your product or business. The sites that sell domain names often provide web-hosting services, too, which is the next step in the process.
Set Up Hosting
Think of the domain name as being like an online office or store. Hosting is the rent you have to pay to keep your store up and running. Don’t worry; hosting isn’t anywhere near as expensive as running an actual store. Hosting fees may vary, depending on how many sites you’re hosting, which website builder you’re using, and whether you’re hosting an ecommerce site or just a simple landing page.
It may be possible to combine domain name and hosting together if you’re using the services through your website builder. This one-stop shopping has the advantage that you don’t have to spend hours connecting everything to make it work together. It also makes it easy to know who to contact if you have questions through any of it.
Design Your Website
When it comes to designing your website, it’s best to keep it simple. You want visitors to understand at a glance what your site is all about. The site should be easy to navigate and easy to read. You must keep your audience in mind. For example, you may think that neon font on a black background looks groovy, but it can be very difficult to read if your vision is less than perfect.
Fortunately, deciding on a website design doesn’t need to take any time at all. Website builders usually have many different themes to choose from that you can customize for your purposes. Using a theme ensures that your site looks good in browsers of all sizes, including mobile devices. It also offers familiarity to your customers, which means they won’t get frustrated and leave because they can’t figure out where to go.
Every website needs content. Your template will indicate the type of content you need to create, but the text should be written with your company in mind. For example, you’ll want to add information about the company, engaging titles for each page, and information about the products and services you offer.
It’s important to have well-written content. While it’s only human to make mistakes with spelling and grammar, you should try to keep your content on your website as error-free as possible. If writing isn’t your strength, you can always hire a content creator for this task. Well-written website copy is essential to convert your website visitors to paying customers.
Last but not least, you must create an easily visible CTA, or call to action, on each page. A call to action is a phrase that’s supposed to induce your customers to take action; for example, to call you, email you, or sign up for your services. It can be a link to the contact page or to download a product guide. You can experiment and change these up and figure out what works best.
Get Logos and Images
Your website is not complete until you have added your company’s logo and images. If you don’t have a logo yet, it’s time to get creative. You don’t have to get really fancy here, either. A logo could be as simple as using the first letter of your company name in a unique font. As far as images go, you should choose quality over quantity. Your images should have high resolution to ensure that don’t look terrible on a big screen. There are lots of different sites that let you buy individual images to be used on your website.
Test Your Site
You’ve come a long way with your website. Before you share your domain name with others, it’s important to test it. You can do that by clicking through every link on your site. Don’t forget to test your contact form, too, to ensure that you receive the message in your inbox. Website testing also involves looking at the website in different browsers, including Chrome and Internet Explorer. You should make sure the site looks good on your phone or tablet, because many people are now searching the net exclusively on their mobile devices. If you’re using a website builder with a theme template, mobile compatibility shouldn’t be an issue.
Monetize Your Site
While it’s great to have a website for your business to show off to your friends, you’re not doing it all for fun. Your site is supposed to help your company make money. That’s why the last step includes monetizing your site. If you’re selling products online, you need to set up an ecommerce site, complete with inventory, shopping cart, and payment processing. If you’re selling a service, you can still accept payments on your site by incorporating credit card processing. Lastly, if you want to make money off the site alone, you can use products like AdSense to generate income through the use of text and banner ads.
And now that you’re already here, it’s time to craft your beautiful and professional looking website. You are just a click away.