How to Easily Sell Your Handmade Goods Online

Written by  Lina Abascal and Gog Zalibekyan / 15 December 2015
How to Easily Sell Your Handmade Goods Online
If you’re a master crafter, designer, baker, or have another awesome skill, you may find success selling your handmade goods online. Chances are you’ve considered in the past, but the process can seem daunting. Making handmade goods is not only a fun creative outlet, but a great way to earn extra cash and help establish what may one day by your full time job, or at the least, a long running hobby.

The days of sidewalk sales and flea markets are behind us as plenty of ways to buy and sell handmade goods online are popping up each year. As buyers become more interested in artisanal goods, farm to table food, family owned businesses, and shopping local over corporate mega stores, the opportunities to find your niche market online are greater than ever.

Now that the process of selling handmade goods online is easier than ever before, we’ve broken down the basic steps you’ll need to take to get started.

First comes the product. You have to have your handmade items you want to sell before moving forward. This part is up to you! Whether you’ve been making homemade jam for years and finally want to sell it online or are giving woodworking a try for the first time, there is opportunity for everyone. Don’t be discouraged if it takes a while to finalize what you want to sell and how it is made.

Next, (or for some people, first,) comes branding. Ask a friend for help or design yourself a logo and write a bio for your shop to tell the story behind who you are and what you make. Get the highest quality photos you possibly can of your products. Having cohesive assets throughout your website, e-commerce, and social media if you have it (which you should!) helps establish your business as legitimate and tasteful, which makes all the difference in the handmade goods market.

Now, you are ready to sell your goods online through an e-commerce platform. There are many to choose from depending on your goals, the level of customization you want, and the type of product you offer. Here are a few of the most common platforms used online today.
Shopify - the first to offer the Pinterest buy button, Shopify offers multiple ways to sell products from a custom online store to shoppable social media posts.

Etsy - arguably the best know home for homemade items, Etsy offers a place for sellers to sell handmade goods as well as vintage items. Acting as both a store website and full e-commerce suite, Etsy takes a very small cut of all sales.

Squarespace - well known web builder platform Squarespace specializes in developing custom websites with e-commerce functionality. Users pay a monthly fee for website hosting and the e-commerce platform. These sites result in a much more custom and high end looking website.

Big Cartel - best known for working with custom clothing makers, Big Cartel is another option for independent artists.

Storenvy - With a similar interface and customer as Etsy, Storenvy offers completely free store listings and the option to purchase additional features at cost.

Custom eCommerce Website - of course, you can always hire a developer or build your own custom e-commerce website. This is the most time intensive and expensive option, and is usually not done by companies until they make it big.
Focus on customer service. Part of the shopping experience is customer service. There is only so much your e-commerce platform can provide. Leave buyer reviews when required, communicate via message promptly and politely, send your packages on time, and honor promotions or deals are just a few ways to make your customers trust you and become return shoppers.

Continue the sales cycle through promotion. Once someone has shopped with you, message them a promotional code to prompt a future sale. Also, capture the email addresses of your customers so you can send email blasts about new products, sales, or any other news.

You should be ready now! We can’t wait to check out your homemade goods hopefully in time for holiday shopping!

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