How to design a website visitors will love: Part 2
Written by Lina Abascal
23 February 2016
RWD, or responsive web design, is an approach to web design that aims to create sites with an optimal viewing and interaction experience. This includes features such as easily readable text, easy navigation across a wide range of devices (mobile, desktop, small laptop screen). By making your web design responsive, you help to ensure your visitors experience is the same across platforms. With the amount of visitors browsing on mobile these days, understanding the importance of having a mobile responsive website and optimizing it for mobile should be a priority as well. If your content is amazing, but your site is hard to consume and view, then your content goes unseen.
Users want to know where they are going to end up when they click a link, button, fill out a form, or perform any action on your site. Make sure the navigation of your site is easy to understand and is intuitive. This is as simple as making sure it is easy to get from one section to another. Having a navigation bar, appropriately titled pages, and home or back buttons makes things easier.
Clear Value Propositions
A value proposition is a statement (or statements), that tell your visitor what your company, service, or brand can offer them and why it is valuable. For example: a proven high return on investment would be a value proposition, so would the ability to maximize your reach. You want your visitors to be able to come away from your website with the details as to why they need your company in their lives. These should be clearly stated on your homepage.
Clear Calls to Action
A call to action, often referred to as CTA, is copy that brings or “calls” the visitor to complete an action. The action can be to fill out a form, click to go to the next page, contact you, or anything else you’d like your visitors to do. The goal of most websites is to drive the visitor to complete a call to action, so these goals need to be clearly stated. But don’t go overboard, having too many CTAs can actually distract visitors and result in less action taken.
Clear Contact Information
How disappointed would you be if you found out plenty of visitors were landing on your website, but had no idea how to contact you? The site would be practically worthless. Having contact information very clearly positioned throughout your website is an important way to make it easy for potential clients or customers to reach you. We suggest including contact information such as (but not limited to) a phone number, email address, and social media profiles.