How to Choose Your Website’s Domain

Written by  Lina Abascal and Gog Zalibekyan / 13 October 2015
How to Choose Your Website’s Domain
The first thing anyone will know about your website is its domain name. We’re not trying to intimidate you, but it’s a big deal! There are almost infinite possibilities when it comes to a domain name, as long as it isn’t taken. And there are more options than ever before when it comes to the name extension, aka .com, .edu, etc.

You likely only get to make this decision once, so make sure to weigh your options and be informed. We’ve got a few tips for getting started.
Be Memorable
Imagine you’re chatting with someone and tell them about your company, you tell them the name. You want them to remember the name of course, and the website to be the name or very close to it. Pick a name that stands out, and is on brand with your product. Typically, domain names are the same as the company name.

Occasionally, brands put words such as “get” or “download” in front of their company name to imply what you are going to the website to do. Doing something unique like this can help draw attention to your website. You can always purchase both URLs and eventually direct one to the other.
Pick Something Simple
Choose a domain name that is spelled the way that it sounds. We suggest avoiding hyphens, hard to spell words, and numbers. While you may think this will make your name unique, confusing or hard to spell domains will cause you to lose visitors. You cannot rely on your visitors to try multiple times to find your website.
Finding the perfect balance of memorable, unique, and easy will help you land on the perfect domain name.
Use an Appropriate Domain Name Extension
There are more domain name extensions available than ever before. When choosing and purchasing your domain, you have the option to choose what it ends with. The most common, is .com, standing for a website with a commercial purpose. You have options including .edu, .biz, .co, .net, and more. Recently, extensions relating to industry have arisen such as .marketing. Depending on the location of your business, you can also choose an extension that reflects your country such as .ca (for Canada.)

Keeping the rest of our tips in mind, choose an extension that makes sense for your business and is easy to remember. Choosing an inappropriate extension because your first choice was taken make delegitimize your business.

On the other end of the spectrum, some forward thinking companies opt to make puns or phrases out of their domain extensions (think how ucraft sounds when said aloud). Another fun example of this is Taco Bell recently announcing their website as

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