The important thing is to know how to shape your content and, not to beat around the bush, you need to do that by finding out what your potential readers want, and the best way to do it is to take a look at the popular blogs and websites in your sphere. Please have in mind that I am not advising you to plagiarize (or say the same things but with different words), but I am telling you to explore the style, page layouts and read the readers' comments so as to know what to do or what to avoid on your blog.
This immediately leads into my second thought, and that is to be as precise as possible with your target group. Do not write for everybody, but carefully think what is the gender, age group, social status, interests etc. of the people you want to write for, and then write only with them in mind. This way your content can spread quickly among that group as people will talk about it if it is good, or they will share it on their social network profiles.
As far as social networks are concerned, there are several ways you can use them to promote your content and these are influencer reaching, engagement, and, again, targeting.
Influencer reaching means having some other blogger, or any kind of content writer for that matter, who writes about the same or similar topics review your work or just take a look at it. A lot of them will gladly do so and share it or simply mention it if it is good enough. Both sharing and mentioning it are very good results as they will invariably bring some readers. However, do not be too direct about it and do not ask them to share the link or put in on somewhere on their page. Just ask them to have a look.
As you might have seen for yourself by now, engaging your audience on your Facebook page or Twitter profile usually yields very good responses. Bear in mind though that I do not think about replying to every comment or tackling every claim, but if you see that there is a recurring theme in the comments (or simply if you have time and feel like it), address the issue and discuss it, or simply say thank you for praises. One of the best examples of engagements I have seen recently was done by Jack Wolfskin FB page. They were promoting new arctic wear and somebody attacked them for inhumane treatment of animals. Their PR team was quick to respond and provide the person who commented with proof that they do not use materials of animal origin for their arctic wear and the other users heaped praises.
Targeting can be done on both Facebook and Twitter through hashtags and when making pages on FB. As you probably know by now, you can put tags on your Facebook page and that way provide info for your target audience. The only important things here are not to overdo it and put too many tags, I recommend keeping it between 2 and 7. Twitter hashtags are pretty self-explanatory I think. :)
Finally, the “hacks”. Unfortunately, there is no a formula, or a set of them for that matter, but I still might have a few things for you. Think outside the box and try doing things in the unusual way from time to time. To make this more to the point, feel free to title or formulate blog entries from time to time in a way that you do not usually do if you feel like it. There is a massive amount of information circulating the web and you can never know for sure what is going to cut it and what is going to disappear so try out anything you think or feel might work. It so often happens that things which should not work end up being very popular and talked about.
Ask trustworthy friends and members of family for feedback can do you a lot of good, especially in the early periods when you do not have a stable core of readers just yet. Again, if they like it, they will share it.
This might also seem unconventional, but do try Reddit and sharing your content there, or at least visiting some of the subreddits that are dealing with the topics you want to write about. Reddit is a very good place for gathering information or even more readers and feedback if you are lucky. In the end, think about what you are writing about and always be ready to explain it in one sentence.
Alex is a Digital Marketer, involved in inbound marketing strategy, lead nurturing, marketing data research and analysis, and Search Engine Optimization. Specializing in lead generation and brand awareness development. Addressing clients from various industries such as trades, food, education and others. Visit his website www.thirdtemple.ca