7 Best Ways to Make More Interactive Websites
Written by Nazeli Abrahamyan
26 March 2018
Have you ever heard someone say “I don’t have a website for my company”? No, me neither. Every business needs a website. Period. Anyhow, here pops up another question: how to make your website distinguished among others? In our fast-paced world, grabbing your visitors’ attention is of pivotal importance. Boring websites that don’t engage people will simply fail to attract and maintain their attention and convert them into customers.
These days building a website is an easy cookie to crack as you don’t need to be an expert in coding anymore. So, let’s just ponder over how to make a website more interactive with the example of Ucraft.
Unless you’re completely sure your website is close to perfect, consider these 7 simple ways to spice it up and make it more appealing and captivating for your visitors and customers.
#1 Narrate your story
People are often hesitant when it comes to trust, let alone it is not a tête-à-tête conversation. One of the unexcelled ways to overcome their reluctance is to include an "About Us" page or section that tells a story about you and your staff. If you have a great story about how your product or service was built to change lives or at least make them better, why hide it?
Be sure to include pictures of yourself and your staff members. This shows your visitors they're dealing with real people and will help to ease any worries they might have. What’s more, mind your tone of voice and try not to sound super formal, instead use sticky stories. This way people are more likely to connect with you and your story and, why not, pass them on.
#2 Let them keep in line with you
After learning your story, the typical beginning of your interactions with visitors is the “Contact Us” page. Keep in mind, that it’s among the most visited ones. When built right, it works flawlessly. You have to provide full contact information on your site. This includes your mailing address as well as phone numbers.
Withal, make sure your contact information is clearly visible on your site. You can also add a form in case your visitors have a question or request. With Ucraft, adding a Form element with the appropriate fields is easy as pie. Don’t overload the page with irrelevant links and banners to keep your visitors super concentrated. After all, simplicity in web forms always pays off.
#3 Be social on your website
Besides the classical contact details, you can also interact with your visitors through social media. Your website should be “likable” on social media. Here comes one “but”: being on social media doesn’t change anything about you or your company. Being active on social media does. You should demonstrate the activeness on your website as well.
One thing you can do while designing your website with Ucraft is adding social media friendly elements, like Twitter feed or Instagram. This way you kill two birds with one stone, as you are ‘socially present’ both at social networks and your website. On the other hand, you can also interlink your website with your social accounts with the use of Follow Us element.
#4 Make ‘Accio’ real for your visitors
Quicker searchability is a formidable feature to make the user experience fancier. Hardly anyone is going to roam around the entire content of your website to find what is needed, believe me. This is why you need to add a search functionality, especially if you have category links, tag links, blog posts, related posts, etc.
Search comes as a cogent element at Ucraft with the integration with Algolia to provide your users with a rapid, text relevant built-in search. Adding the element and entering the relevant codes are enough to add a portion of a positive experience for your visitors.
#5 Hear back from them
Striving for the better performance is essential to improve your product, your delivery, and even your fundamental understanding of your users. That goes to gathering feedback from website visitors in the smartest way possible.
Visual appeal, navigation, usability aren’t the only important factors in creating your customer feedback form. What you’re asking about and the way the questions or field labels are worded also impact the success and completion rate of your form.
Well, Ucraft offers to power with Typeform. After adding the Typeform element, you just need to add the link to the previously created questionnaire. You will grant your visitors to talk to you in a special way.
#6 Chat with them
In our digital world, speed is king! Not a better way to be interactive than talk to them directly. As it turns out, live chat has the ability to provide the convenient answers that visitors want, while also adding significant benefits to the staff and bottom line of companies. Your website cannot survive without a live chat in case you’re dealing with consulting people, selling stuff or offering services.
- Intercom is a practical set of tools to manage conversations with your site visitors, send targeted messages to the right people at a right time as well as educate them. Just access all the fantastic features on Intercom by connecting your ID to Ucraft.
- While Zendesk can help you build trust with customers by offering tools to realize customer support. Connecting Zendesk couldn’t be more effortless, by the way!
In any case, you can also add your preferred chat via HTML tags. The bottom line is talking to your users whenever they turn to you and win their trust.
#7 ‘Pick up’ your visitors
I bet you want to keep your ‘bond’ with your visitors. So think of adding a subscription to your website to build a long-term audience and monetize it responsibly. You think you are spamming, but in fact, people constantly check their email.
It's super easy and really practical to include such component with Ucraft: just add subscription element with corresponding fields and get ready to gather precious email addresses.
In a nutshell, building a website is not an issue nowadays with splendid website builders such as Ucraft. What matters most is establishing a positive online atmosphere for your visitors and keeping in touch with them.
It’s a waste of energy and resources to create a website if you fail to do your best to make it stand out. Just think of yourself as an expert to build a comprehensive blueprint, which outlines every single detail of the site's features and functionalities. If you already have a website use these tips to make it more interactive for your visitors. And if no, now it’s high time to craft your engaging website with Ucraft.