One of the reasons we love marketing is best it’s the perfect excuse to constantly be online. Hours deep into what started as one search, then led to another article, now you’ve finished a few YouTube videos, read a few articles, and here you are. But you’re learning! This is relevant to your career, because seeing how other brands and companies are marketing themselves, their social media strategy, the digital content they’re putting out, and more is how marketers learn and stay on top of the trends in the industry.
So now that we’ve already given you an excuse to spend plenty of time online, WHERE do you spend your precious time? Here are a few of our favorite marketing blogs from all corners of the internet.
Moz’s blog boasts the industry’s top “wizards” and advice, how-tos, and success stories. Moz is a software designed to help companies boost their SEO ratings and search engine visibility. Creating content and ads worth seeing, that’s on the marketer.
This content rich, frequently updated marketing site focuses a lot on social media, as a product of Hootsuite, a social scheduling and management tool for marketers and community managers. New social networks, updates to Facebook’s algorithms, what the best in the business, and viral success stories can all be found at this one-stop-shop.
Square 2’s blog focused on inbound lead marketing. Over 35,000 people agree that Square 2 Marketing is a great resource for marketing knowledge and how to turn those inbound leads into converted customers. While getting inbound leads is a process of its own, and plenty of the previously mentioned blogs can help you create the tools you need to have potential customers reaching out, converting those leads is a skill every successful marketer needs to master, that’s where Square 2 comes in.
So you think you know everything there is to know about marketing? Think again! Hubspot and it’s marketing blog prides itself on being a place where a marketer of any level can grow and learn. With sections for those focusing on an agency model, sales, or marketing, everyone at your company can learn something from Hubspot.
Buffer’s social media blog provides a lot of awesome information and tips on social optimization, ways to promote sharing and engagement, and general social strategy. A marketing component itself of the Buffer product, a social media software tool for marketers, Buffer is not a sales tool and doesn’t only talk about themselves, and their expertise in the industry can be trusted. Recent topics discussed include paid ads, email marketing, and social media calendars.
Focused on making decisions based on data, ahref’s blog is centered around SEO and optimization. Get everything from tips that even beginners can understand to special insights from company’s best practices that can elevate the SEO game of even the most experienced marketers.